CRM Software Directory
Customer Relationship Management (CRM) is a customer management strategy that takes into account customer affinity objectives, customer facing business processes and enabling CRM software systems. CRM business strategies are generally intended to acquire new customers, grow customer counts and reduce customer churn.
Understanding the strategy is pretty simple. However, getting your head around the multitude of CRM software systems is a real challenge. In addressing this challenge, I found a great CRM software directory (with independent reviews) and several good CRM software communities and blogs.
Customer Relationship Management business objectives and supporting CRM software applications are commonplace in the continuous pursuit of customer acquisitions and customer retention strategies. For most businesses, Customer Relationship Management software includes marketing software, Sales Force Automation software, and customer service software. Other complimentary applications such as Partner Relationship Management (PRM), quote to cash cycle processing, mobile CRM, social media CRM, e-commerce and CRM analytics all synergize with CRM software apps to increase capabilities and software ROI. Some of the newer disruptive software technologies such as open source CRM, remote deployment or delivery such as cloud computing and software as a service (SaaS), variable subscription pricing models such as subscription billing and third party managed CRM applications also offer newer opportunities for CRM acquisition, deployment and operation.
For most executives, knowing they need a CRM system is a no-brainer. But properly selecting the best CRM software system to accommodate their business goals, processes, employees and budget can be a daunting task. Fortunately, there are several good and social CRM online communities, portals, blogs and CRM software review websites—some of which are expert, objective and without bias; while others are clearly pay for say and offer little value (and even misinformation).
A CRM strategy is a continuous journey where success is much more than a software deployment and cut-over event. Business benefits and new found capabilities from a CRM strategy and closely tied CRM software application can consist of a powerful change in company culture and a focused customer pursuit that adapts to changing customer needs and increasing business capabilities. Business executives must understand that CRM is a business strategy first, and then recognize how CRM software applications provide the framework and software automation tools to enable the company's most important customer objectives. CRM software applications help increase understanding and response to the company's customers' needs in a timely, effective and mutually rewarding way.
Business leaders have discovered many repeatable methods, activities, best practices and lessons which collectively serve to lower risk and increase CRM software ROI. There are good online community sites which offer shared experiences and social networks which possess plenty of user generated input and community collaboration for the benefit of all members or participants.
Here we will share some of our own CRM software experiences and hope others may choose to share their first hand experiences, lessons and learning as well.
Join us in our CRM journey.