SaaS & Cloud Computing
While the acronyms, buzzwords, terminology and hyperbole have evolved from ASP (Application Service Provider) to on-demand to hosted to Software as a Service (SaaS) to the now current moniker of cloud computing, the software delivery concept of consuming CRM software and other business software applications over the Web based on a subscription pricing model continues to grow at double digit market growth and be a top agenda item on both the CEO's and CIO's review list. Now with near fever pitch media attention, IT and business buyers are adopting on-demand customer relationship management software systems and other applications faster than on-premise applications.
But to be clear, IT and CRM buyers demand clear explanations and measurable benefits with proof points when evaluating the decision to outsource their IT responsibilities or consume CRM applications from a remote host. For Latin America, and our Spanish speaking friends, also check out the cloud and CRM software report at Software para Servicio al Cliente.
So What Is CRM in the Cloud?
Software as a Service (SaaS) or cloud computing is a software deployment and delivery method of information technology consumption in which dynamically scalable and on-demand services are provided over the Internet based on a utility or subscription pricing model. SaaS or cloud computing benefits usually include reduction in up-front capital expenditures, faster implementations, on-demand scalability, predictable budget expenditures for IT solutions, lower total cost of ownership (TCO) and increased focus on core competencies.